Digitalization is one of the key elements that bring about a company’s growth. It really is more than the elimination of standard paper and using computers to log data – it really is about creating a new way of doing business that focuses on client satisfaction, internal interaction, and the move details. It is about being more effective, gaining presence over enterprise spend and making decisions with correct numbers, along with connecting your complete team to a common mission that drives scalable growth.
It is a dynamic process that changes the ways firms create and capture benefit in the marketplace. This may also accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive posture, firms has to be constantly aware of digitalization’s influence on their BMs and the bordering business environment.
To explore the result of digitalization on a firm’s BM, qualitative empirical info were gathered from 12 interviewees working in two distinctive industries, automotive and advertising. Due to the fact that both equally industries are seen as different business models, this kind of research design allowed for an in-depth comparison of how digitalization impacts the building blocks of a firm’s BM.
The interviews revealed that in the media industry, the impact of digitalization was felt the majority of clearly with regards to value creation and benefit capture factors. This was chiefly due to the fact that the multimedia industry places strong emphasis on the customer www.cloudycrowd.net/2021/12/06/the-concept-of-distinctiveness-in-business-digitalization/ channel, thereby causing digitalization to have an early on impact on the company’s BM.
